CCM & TaylorMade’s new RBZ hockey stick available for pre-order

We all know the great iconic hockey brands found in every locker room: CCM, Bauer, Easton, Reebok, etc.

But TaylorMade? What does a golf club company have to do with hockey?

Quite a lot, actually, thanks to a new partnership which is really picking up steam, as you can now pre-order the new CCM RBZ hockey stick (shipments begin in mid-August), featuring technology brought over from the world of golf to “strap a rocket to the puck” as the marketing slogan goes…

Check out the following video from Total Hockey, which explains how TaylorMade is revolutionizing blade design, replacing the traditional foam core with techniques used in golf clubs to provide greater striking power and accuracy:

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Two of the NHL’s top rookies, Gabriel Landeskog of the Colorado Avalanche and Ryan Nugent-Hopkins of the Edmonton Oilers, starting using the CCM RBZ toward the end of last season. How many players will join the ranks in 2012-2013? That will be one of the most interesting stories to watch on the equipment front, particularly after seeing how widely the Easton Stealth RS was used last season.

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