Dany Heatley extends endorsement deal with Easton Hockey

Easton Hockey is trumpeting news today that they have extended their endorsement deal with one of the NHL’s elite snipers, San Jose Sharks winger Dany Heatley.
The following is an excerpt from Easton’s press release:
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Easton Hockey today announced a multi-year contract extension with San Jose Sharks right wing Dany Heatley, a five-time NHL All-Star. Heatley will continue to wear Easton Hockey Gear exclusively along with being active in the development of future Easton products.

A dynamic scorer, Heatley is also an Olympic gold medalist, after leading the 2010 Canadian team to victory in Vancouver. During the Sharks 2009-2010 season, Heatley led the team to the regular season Western Conference championship scoring 39 goals and dishing out 43 assists.

“Dany Heatley is the kind of player that is smart on the ice. His hard work and tenacity pay off game in and game out,” said Chris Zimmerman, president of Easton Sports. “He’s a proven scorer that intimidates opponents with his physicality and puck skills and is a great guy to keep on our roster.”

As a continued Easton Hockey endorsee, Heatley will not only wear and market Easton Hockey gear, but also be involved in the development of future Easton designs.

“Season after season, Easton Hockey offers the lightest, most durable equipment that has the kind of advanced technology that you just don’t find in other brands,” Heatley said. “Easton Hockey truly gives me an advantage over the competition.”

Terms of the multi-year deal were not disclosed.

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Heatley is off to a solid start for the Sharks this season, with 6 goals and 9 assists through his first 12 games, leading the team. Given the number of players who are starting to come out of California’s youth hockey leagues, he makes for a valuable Easton spokesman in what is rapidly becoming a key market.

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