NHL Sponsors Begin to Move Advertising Away From League Due to Lockout

How are the NHL’s corporate sponsors coping in light of the current lockout, which has wiped out the first two months of the season so far?

While some are showing patience, others are moving their advertising spend elsewhere, including one of the biggest names in the hockey world… [Read more…]

Bauer to acquire Cascade Helmets

Interesting news in the hockey helmet market came across the wire this afternoon, as Bauer Performance Sports Ltd. has made a move to purchase Cascade Helmets Holdings, Inc. for $64 million, according to NASDAQ.com.

Cascade has made a name for themselves with the M11 helmet promoted heavily by Mark Messier as being a safe option for hockey players concerned about concussion risk, and it will be interesting to see how the technology behind the M11 makes its way into Bauer’s offerings in the near- to mid-term future.

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